A new app empowering #consumers to detect product fraud in #Nigeria. Start with #water. Know when to say no! #H2KNOW #consumerpower @OMIRI
In Nigeria, up to 40% of goods are substandard or counterfeits and the $9.1bn packaged-water industry is no exception.
The innovative OMIRI app is set to empower the 13.44mil smartphone users (consumers) to identify and avoid counterfeited packaged water