Description

Bacabes is a retail brand creating the best menswear customer experience in Mexico with a B2C model that digitalizes the purchase journey

Problem

Menswear is an unattended category in Mexico, yet huge, with a traditional B2B model that causes several pain points in the purchase journey

Solution

We use a B2C model and digitalize the purchase journey using brick-and-mortar locations, hence creating a superior customer experience

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